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If customers can’t find it, it doesn’t exist. Sounds like a fairly simple concept, right? How does someone bootstrapping a technology consulting company get the word out? It takes some Marketing chops and it takes some Sales chops. Two disciplines that I know very little about. I mean, come on I'm a "gearhead." Fortunately, there are hundreds of free digital marketing tools that promise to greatly impact my business. Let's explore:
If customers can’t find it, it doesn’t exist. Sounds like a fairly simple concept, right? How does someone bootstrapping a technology consulting company get the word out? It takes some Marketing chops and it takes some Sales chops. Two disciplines that I know very little about. I mean, come on I'm a "gearhead." Fortunately, there are hundreds of free digital marketing tools that promise to greatly impact my business. Let's explore:
1. Hubspot (free)
2. Mail Chimp
3. Go Daddy
4. Microsoft Office 365